Aurore BARDEY
BSB EDUCATION
- Company
- BSB EDUCATION
- Function
- Associate Professor of Marketing and Fashion Psychology
- Biography
- Dr Aurore Bardey is an Associate Professor in Sustainable Marketing at Burgundy School of Business and a specialist in fashion psychology and consumer behaviour. Her research focuses on sustainable fashion, inclusivity, consumer well-being and the psychological drivers that encourage more responsible purchasing behaviours. She helps organisations better understand evolving consumer expectations in the context of sustainability and the transformation of the fashion industry.